Fans receive samples of Alabama peanuts while taking photos with the Montgomery Biscuits mascot, Big Mo, during the games festivities featuring Alabama peanuts.
Montgomery’s Peanut Runners promotion connects fans with farmers
The crack of the bat and the rhythm of a Friday night game felt familiar at Riverwalk Stadium on April 24, but the scene carried a distinct Alabama twist. For one weekend, the Montgomery Biscuits took the field as the Alabama Peanut Runners, turning a routine matchup into a celebration of one of the state’s most important crops: peanuts.
The rebrand came during a series against the Pensacola Blue Wahoos, but much of the focus extended beyond the field. Along the concourse, representatives from the Alabama Peanut Producers Association engaged with fans, handing out peanuts and sharing a simple message: peanuts are a nutrient-dense food, offering 7 grams of protein per serving.
The interaction created a steady flow of conversation as families, students and longtime fans paused between innings to sample peanuts and learn more about the crop’s role in Alabama agriculture.
During the promotion, fans visited the Alabama peanuts exhibit to play peanut trivia and learn more about the peanut industry.
The evening also served as a tribute to George Washington Carver, whose research and advocacy helped establish peanuts as a cornerstone of Southern farming. A short in-game video highlighted Alabama peanut farmers and outlined the crop’s economic impact across the state, connecting the ballpark experience to the fields where peanuts are grown.
Between innings, fans participated in peanut-themed trivia, reinforcing key facts about nutrition, production and the industry’s reach. The promotion blended entertainment with education, offering a broader understanding of how peanuts contribute to both local communities and the state economy.
A limited-edition Peanut Runner bobblehead added to the evening’s appeal. The collectible quickly became a highlight for attendees and a visible reminder of the event’s agricultural focus.
A limited-edition Peanut Runner bobblehead quickly became a highlight for attendees and a visible reminder of the event’s agricultural focus.
“Events like this give us a chance to meet people where they are and tell the story of Alabama peanuts in a fun, meaningful way,” says Libbie Johnson, executive director of the Alabama Peanut Producers Association. “From the nutritional value to the farmers who grow them, we want folks to walk away with a better understanding of just how important peanuts are to our state.”
While the final score marked the outcome on the field, the larger takeaway centered on connection. The Peanut Runners promotion provided an opportunity to link consumers with producers, recognizing the people and practices behind a familiar product.
For many in attendance, the event offered a new perspective — one that extended beyond baseball and into the fields that help sustain Alabama’s agricultural heritage.
By Morgan Flowers